Everything But The Name LLC (“EBTN”, “we”, “us”, or “our”) builds iOS apps. This Privacy Policy describes how we collect, use, and protect information when you use any app we publish, including Baud.
We believe privacy should be the default, not an afterthought. Our apps are designed to work without accounts, email addresses, or personally identifying information. What we do collect is the minimum needed to deliver the service reliably.
This policy currently covers:
Future apps published by EBTN will be added to this list. Each app may collect different data; relevant specifics are noted in the sections below.
Anonymous device identifier. When you first launch one of our apps, we generate a random unique ID (UUID) and store it on your device. This ID is used to associate your preferences and submitted content across sessions. It is not linked to your name, Apple ID, email address, or any other personally identifying information. You can delete it at any time (see “Your Rights” below).
Subscription preferences. In Baud, we store which topics, world leaders, or alert types you follow, and your delivery preferences (e.g. alert level, advance notice days, postal code for location-based alerts). This data is stored locally on your device. A pseudonymous summary (device ID + topic ID + subscription status) is synced to our servers to power features like “Popular” and “Trending” labels.
Anonymous usage events. We log anonymised in-app actions — for example, subscribing to a topic, tapping a notification, or viewing the upgrade screen. These events are associated only with your anonymous device ID, never with a name or email. We process this data under the Legitimate Interest lawful basis (see “Your Rights” below).
Submitted content. When you use features like “Report an Error,” “Suggest a Topic,” or “I Think This Happened” (pings), the text you submit is stored on our servers alongside your anonymous device ID. Pings may optionally include your approximate GPS location if you grant permission and choose to share it.
Contact information (optional, Pro users only). If you provide an email address or phone number in Settings for SMS or email delivery, that information is stored on your device and optionally synced to our servers solely for the purpose of delivering notifications. Providing this information is entirely optional; the app is fully functional without it.
Push notification identifiers. If you enable push notifications, Apple generates a device push token that is used to deliver alerts to your device. We plan to use OneSignal (a third-party service) to manage notification delivery. See “Third-Party Services” below.
We do not sell your data. We do not use your data for advertising. We do not build profiles used for targeting across apps or websites.
Delete all your data. In Baud, open Settings → “Delete My Account Data.” This permanently removes all data associated with your device from our servers and clears your local app data. On your next launch, the app will treat your device as new.
Access or correct your data. Email privacy@everythingbutthename.com and we will respond within 30 days.
EU / EEA residents (GDPR). You have the right to access, rectify, erase, restrict, or port your personal data, and to object to processing carried out under Legitimate Interest. Contact us at the address below. We will respond within 30 days. The lawful basis for our analytics is Legitimate Interest — we collect the minimum data needed to understand how the app is used, and the privacy impact is low given the pseudonymous nature of the device identifier. The lawful basis for notification delivery is Contract (you have requested the service).
California residents (CCPA / CPRA). You have the right to know what personal information we collect, to request deletion, and to opt out of sale. We do not sell personal information. To exercise your rights, use the in-app deletion flow or email us.
Our apps are not directed at children under 13 (or under 16 in the EU/EEA). We do not knowingly collect personal information from children under these ages. If you believe we have inadvertently collected data from a child, please contact privacy@everythingbutthename.com and we will delete it promptly.
We take reasonable technical measures to protect the data we hold, including row-level security on our database, encrypted connections (HTTPS/TLS), and anonymous-only identifiers. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
We may update this policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. For material changes, we will notify you within the app when possible. Continued use of our apps after a change constitutes acceptance of the updated policy.